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That latter approach more closely lines up with Apple's current iPhone strategy. For instance, Apple introduced Portrait Mode on the iPhone 7 Plus, a feature that was exclusive to the dual camera on the larger phone and unavailable on its smaller sibling. But in other upgrade cycles, bigger screens have gone hand-in-hand with more dramatic camera upgrades. Other than its bigger screen, many of the technical details were the same, apart from some minor differences. The iPhone 6 Plus, for example, was essentially a larger version of the iPhone 6. Apple has continued this pattern through 2021 with the iPhone 13 Pro Max, although its overall approach has varied over the years.
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It began launching bigger iPhones in 2014 starting with the iPhone 6 Plus to better compete with devices like Samsung's Galaxy Note. Apple's history of launching bigger iPhonesĪpple knows there's a market for larger phones. Such a product could help Apple tap into a new market of potential iPhone buyers, possibly including those who may have gravitated toward Android to get bigger screens at lower prices. But since it's expected to be positioned as a bigger iPhone 14, it still probably won't be as pricey as the successor to the iPhone 13 Pro Max. Yes, an iPhone 14 Max will likely be pricier than the standard iPhone 14. That's a big deal, because Apple's supersized iPhones are usually reserved for those willing to pay through the nose for its premium smartphones.
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#Apple iphone 7 plus unlocked phone update
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